The Influencer Marketing Agency for High-Growth Consumer Brands

We connect iconic brands with authentic creators to deliver impactful, data-driven campaigns. Founded by creators, for brands.

CASE STUDY 01
Cadbury Easter Eggs

A Viral TikTok Influencer Campaign for Easter

FEB 2021-2022

[Client]

Cadbury

[CAMPAIGN_FOCUS]

Crème Egg Easter Promotion

[OBJECTIVE]

Drive nationwide awareness of Cadbury’s Easter competition, where consumers could win up to £10,000 by finding a special Cadbury Crème Egg.

[THE_CHALLENGE]

In a competitive Easter market, Cadbury needed a campaign that would stand out and spark real conversation - especially among Gen Z and millennial audiences. The goal was to deliver the £10,000 Crème Egg prize message in a way that felt entertaining, shareable, and authentic.

[Our_Approach]

We positioned one of our leading prankster influencers as the face of the campaign - bringing a comedic, high-energy spin to the narrative. Instead of going the traditional route, we developed a viral prank storyline:The influencer claimed he’d found the rare £10,000-winning Crème Egg and launched into a full-blown celebration, dropping cryptic clues and hyping up the “win” across social media.The catch?

It was all an elaborate prank on his friend - documenting his reactions as he slowly bought into the lie, until the final twist was revealed.

[The_Result]

Millions of views across TikTok, Instagram, and YouTube
5k+ comments and shares, with users hooked on the unfolding storyline
High engagement from Cadbury’s target demographic (ages 16–30)
Organically picked up by meme pages and digital PR outlets

[Conclusion]

By leveraging one of our top prankster creators and crafting a shareable story arc, we turned a simple promotional message into a full-blown viral moment. The campaign didn’t just raise awareness - it made Cadbury part of the cultural conversation.

[The_Result]

CASE STUDY 02
Joyride - TikTok House Partnership

Launching a TikTok House Partnership to Reach Gen Z

FEB 2021-2022

[Client]

Joyride Dating App

[CAMPAIGN_FOCUS]

App Downloads & User Growth

[OBJECTIVE]

Drive downloads and grow user acquisition through creative, influencer-led content that resonated with Gen Z and young millennials.

[THE_CHALLENGE]

Joyride, a dating app targeting the 18–30 demographic, was looking to break into a competitive market and scale fast. Rather than run generic ad campaigns, they wanted to embed themselves into the daily scrolls of their ideal users through authentic and entertaining content.

[Our_Approach]

We brought Joyride on as the official sponsor of our TikTok creator house. home to 10 full-time content creators living and filming together.

At the heart of the campaign were two of our top creators, Nick and Maddie, who combined for nearly 10 million followers across their platforms. Their audience was a perfect fit for Joyride, and they became recurring faces of the brand throughout the campaign—creating high-engagement content that felt fun, flirty, and on-brand.

[Deliverables_included]

Link-in-bio placements on creators’ profiles for direct App Store downloads
Monthly deliverables across each creator’s channel
Native integrations of Joyride into skits, challenges, and vlog-style content

[The_Result]

Millions of views across TikTok, Instagram, and YouTube
Thousands of tracked downloads via creator bios
Joyride renewed as a recurring sponsor for 3 consecutive months
• High engagement from the 18–30 demo, with fans interacting directly with Joyride content

[Conclusion]

By turning a creator house into a living, breathing content engine for Joyride, we built more than a campaign - we built cultural relevance. The app wasn’t just promoted. It became part of the creators’ lifestyle, and in turn, part of the audience’s daily scroll.

[The_Result]

CASE STUDY 03
Amazon Prime Music (Free Trial Sign Ups)

Driving Sign-Ups with a life-style focused influencer campaign

FEB 2021-2022

[Client]

Amazon Prime Music

[CAMPAIGN_FOCUS]

Free Trial Promotion & User Acquisition

[OBJECTIVE]

Raise awareness and drive sign-ups for Amazon’s limited-time offer: 3 months free for new users and 4 months free for Prime members.

[THE_CHALLENGE]

Amazon Prime Music launched an exclusive deal offering extended free trials to attract new users and reward existing Prime members. But with so many streaming platforms competing for attention, Amazon needed a strategy that would cut through the noise and drive real conversions - not just clicks.

[Our_Approach]

We activated a curated group of influencers whose audiences aligned with music lovers, lifestyle content, and pop culture trends. Each creator was provided with a unique Amazon affiliate link tied to the trial offer and tasked with producing 2-3 high-impact videos across TikTok and Instagram Reels.

[Key elements of the campaign included]

Organic storytelling around how they use music in their day-to-day lives
Clear call-to-actions with links placed in bio and captions
Content that aligned with trending sounds, personal playlists, and mood-based music themes
• Messaging split-tested between “3 months free for all” vs “4 months free for Prime members” to maximise reach across segments

[The_Result]

High click-through rates on creator links during the campaign’s peak weeks
Millions of combined impressions across all influencer content
Strong engagement from both new users and existing Prime members
Amazon leveraged some of the top-performing videos for whitelisting and retargeting efforts

[Conclusion]

With this campaign, we turned a simple offer into a shareable moment. By tapping into trusted creators and leveraging music as a lifestyle touchpoint, we helped Amazon Prime Music boost trial sign-ups and expand their streaming footprint - without sounding like an ad.

[The_Result]

[WORKING_EXPERIENCE]

Proven
Results from Our Influencer Marketing Campaigns

1b+

views generated

500m+

engagements

5k+

content creators

10+

industries

We don't just work
with creators. 
We are creators. 

[OUR_SERVICES]

From Our Agency: The Latest in Influencer Strategy

[Koko_THINKING_SPACE]

How to Choose the Right Influencer Marketing Agency: 5 Key Questions to Ask

[topic]

[THE_TEAM]

ESTEFANO_RAMIREZ

[ceo, founder]

nick_murray

[co_founder]

maddie_davies

[head_of_creators]

jamie_o

[head_of_operations]

edy_p

[head_of_creative]

Let's Build Your Next High-Impact Influencer Campaign.

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The Influencer Marketing Agency for High-Growth Consumer Brands

Proven
Results from Our Influencer Marketing Campaigns

We don't just work
with creators. 
We are creators.

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